Conceptual photographer Michel Tcherevkoff built his long career with a maverick's style and an artist's eye. With talent, humor, and an endless fascination with how things work, Michel describes products as he sees them and is going strong after 40 years.
"I was never interested in documenting life as it is. My fun is to take what's real and go "beyond" to images that suspend belief and grab attention."
From collaborating with the world's greatest creative to successfully launching his own publishing and global licensing initiatives, Michel’s photography fuses imaging, digital illustration, sculpture and pure art with experience and talent.
Born and educated in Paris, Michel came to America to visit his sister, who was a fashion model in NYC, and decided to stay. With a signature style that defined shapes and bold color, he played with perspective through in-camera effects and outside camera rigging. Michel attracted the attention of an established agent and became successful immediately.
In 2008, Michel conceptualized and created the book, “Shoe Fleur: A Footwear Fantasy,” with introduction by Diane Von Furstenberg.
Sculpting and designing footwear from fresh floral, Michel introduced his first collection of accessories in a debut book launch and exhibition at the Museum of Arts and Design in New York during Fashion Week. Shoe Fleur images continue to be exhibited in galleries and museums worldwide.