The Artist was born in Madrid in 1974.He studied design at "Infographic Studies Centre" in Madrid before training in painting at the "Arco Verde" Artistic Centre in Madrid. He now works as Art Director for a company dealing in new technologies.
He has always been attracted to digital art, using the computer as a tool to express it. The Artist uses images and themes relating to the world of mass communication applied to the visual arts in his work. He has been greatly influenced by a culture of technology, capitalism, fashion and mass consumption. His influences have helped to nurture his strong link to the pop artists of the 60s.